Chambers of Commerce
Member engagement, boards and keeping new members past the ribbon cutting.
Watch clips
by Derron Steenbergen · Swagger Institute
The Film Room
Get your swagger back.
Watch how Derron Steenbergen coaches sales teams, leaders and the people who serve customers. Study it today. Use it tomorrow.
I want to…
Built for the people who fill the room.
State and Trade Associations
Conference keynotes and breakouts your members actually use.
Watch clipsNonprofits
Strategic planning, fundraising and boards, led by Krista Steenbergen.
Talk to KristaSales and Leadership Teams
Training that sticks after the session ends.
Watch clipsNew here?
Start with these three
1:10Show Up: Leadership
Fear Creates Compliance. Great Leadership Earns Commitment.
Derron's Take: Fear might get short-term compliance. Long term, it produces people who do the bare minimum to stay out of trouble.
Try this today: Ask your team what makes their job harder than it should be. Then just listen.
ShortShow Up: Personal
Burnout Isn't a Badge of Honor
Derron's Take: Burnout is a warning sign. The most effective leaders aren't the busiest. They're the most intentional.
Try this today: Cut or hand off one thing on tomorrow's calendar that's busy but not important.
3:00Show Up: Personal
You're Always Chasing What's Next. Are You Missing Right Now?
Derron's Take: It's easy to chase the next gig, the next goal, the next chapter. Sometimes you have to stop and appreciate what's in front of you.
Try this today: Write down three things that are good right now, before you plan anything next.
Clip of the week
Closing the Confidence Gap in Sales
Revenue Reset · Short
Derron's Take: Most sales aren't lost on a bad idea. They're lost on weak delivery.
Try this today: On your next call, cut every "I think" and say "Here's what I recommend."
Watch now →The library
Every clip
Revenue Reset
Show Up: Leadership
Show Up: Personal
More from Derron's road trips, rooms and lake days.
From the archive
From the road
Swagger On the Road
Grand Rapids Chamber of Commerce
I recently had the privilege of speaking at the Grand Rapids Chamber of Commerce. Amanda Hentsch, Senior Director of Membership, showed me around their building, and I was impressed. Thanks for having me! Swagger on, y’all!
View on Instagram
San Diego, California
A little behind the scenes from yesterday as Derron and Speed prepared for their presentation in San Diego. The focus: helping organizations build connections that give members a reason to show up, get involved, and stay.
View on Instagram
Nashville to San Diego
Bringing the Swagger to California! We are wheels up in Nashville, landing in San Diego, where we're talking about all things member engagement. Swagger on, y'all!
View on Instagram
New York
The 2026 Swagger On New York Tour wrapped up this past week, and I'm continually grateful for the places we've visited and the incredible people we've connected with. Take a peek behind the scenes from the road. Swagger on, y'all!
View on Instagram
Glasgow, Kentucky
With the Barren County Contractors Association in Glasgow, Derron talked about practical leadership for job sites, real crews and everyday decisions.
View on LinkedIn
Washington, D.C.
At the State Leadership Conference in D.C., Derron connected with leaders looking for practical training they can take home and use. Ten Minute Trainer was a sponsor.
View on LinkedInOrganizations Derron has worked with
Grand Rapids Chamber of CommerceNASBAKentucky Rural Water AssociationWASBAState Broadcasters Associations Across The Country
From the room
"You don't just provide a lift when you get on stage. You provide a lift from the time you get to the event."
Who's Derron?
- Brings 30+ years of real-world sales and leadership experience to every room.
- Founded Swagger Institute and co-founded the Ten-Minute Trainer Network.
- Works with chambers, associations and sales and leadership teams across the country.
Swagger on, y'all.
The Weekly Take. One clip, one take, one thing to try. Free every week.
For associations
Give your members the Ten-Minute Trainer Network
Training videos under ten minutes each, covering sales, management, digital and personal finance. Derron co-founded it with P1 Learning, and associations across the country offer it to their members as a member benefit. It works on a phone, so members can watch between calls and download for offline viewing.